Realify was built because the tools multi-channel brands needed to run a tight operation didn't exist. So we built them.
The core principles driving how we build Realify and how we empower independent commerce brands.
Multi-channel retail operations shouldn't require a large internal team and custom system integrations. Realify coordinates decisions across sales channels, warehouses, and advertising platforms so you don't have to.
We believe software should act, not just report.
By integrating directly with channel APIs, Realify establishes a single registry of pricing, margins, and stock levels. Every automation executes using the exact same catalog guardrails.
Operating discipline is something you buy today. The largest retailers install planning systems that cost tens of millions and take years to stand up. Everyone else runs spreadsheets and instinct, and pays the difference in margin they never see leave.
That gap isn't a law of nature. It's a software problem.
We're here to put that discipline inside a brand doing $3M a year — priced like software, live in a week. Every brand gets an operator. Not just the ones who can afford a department.
High-judgment decisions with deep insight.
Every decision is grounded in data, customer truth, and first-principles thinking. We seek diverse perspectives and challenge assumptions.
Act with urgency and conviction.
Speed is our competitive advantage. We have a bias for action and operate with the energy of a startup, shipping and iterating rapidly.
Obsess over customer outcomes.
Results for our customers are our scoreboard. We measure success by the tangible difference we make in their business outcomes.
Invent relentlessly. Simplify obsessively.
We constantly reimagine what's possible, then strip away everything that doesn't matter to make hard problems feel effortless.
Build trust through unvarnished truth.
We say what we mean and do what we say. We communicate honestly and admit mistakes quickly, never compromising on ethics.
Respect every individual.
Great ideas come from everywhere. We listen to all perspectives and build for everyone, from solo founders to global brands.
Hands you a chart and walks away. The decision is still yours — at 11pm, in a spreadsheet.
Takes the wheel and hands you a monthly report on what they did to your business.
Every agent works inside rules you set. Every action carries numbers before it runs.
Amazon, Walmart, Shopify, and TikTok Shop is the default footprint now, not the ambitious one. Almost every tool in the stack still assumes you sell in one place.
Sales velocity, ad spend, landed cost, and cash position can sit in one place in near real time, through official APIs. Five years ago that was a data engineering project. Today it's a connection.
Agents can now change prices, bids, and purchase orders through sanctioned, audited channels, with clear rules about accountability. Reading data was always allowed. Acting on it is new.
“Together these three shifts fundamentally changed how commerce software can operate from dashboards that report the past to systems that understand, recommend, and execute.”
Co-Founder · Chief Product Officer
20+ years building the systems others rely on at scale: core services at AWS, and the AI/ML infrastructure powering Prime Video. At Amazon, Shiva Krishnamurthy operated as a senior leader directing cross-functional teams across product, engineering, operations, and data science, solving problems most companies never encounter.
He co-founded Realify because he kept seeing the same problem: brands drowning in data but starving for execution. Disconnected systems, missed signals, gut-feel decisions. That's a solvable problem, and Realify is solving it. Not dashboards. Not reports. Executable intelligence.
MBA · Duke University | MS Information Systems · University of Florida
